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Zee Cinema, the ultimate Hindi movie destination on TV, was launched in 1995. It was a pioneering move to have launched a channel that showcased the best Hindi movies day-in and day-out and hence has stayed at the No.1 position ever since. Zee Cinema reaches out to 194 million individuals across India and the count of non-Indian households the channel reaches is more than 5 million across America, Europe, Middle East, North Africa, Pakistan, Asia Pacific and rest of Africa. The channel with a fantastic record in acquiring recent hits at a regular basis has successfully created some movie properties in its schedule that viewers have appreciated. The Saturday night block called 'Shanivar Ki Raat Superstars Ke Saath' and weekdays slot 'Cine Recharge' (earlier known as Cinema Hall) are much viewed. The ever-popular Sunday afternoon slot 'Double Mazaa’ and ‘Sunday Mega Movie’ (earlier known as Lage Raho) over the years has enjoyed tremendous viewer loyalty. Zee Cinema's archive is a collector's envy. It has more than 3500 films with the leading Bollywood Superstars like Amitabh Bachchan, Shahrukh Khan, Salman Khan, Aamir Khan, Akshay Kumar, Ranbir Kapoor, Hrithik Roshan, Ajay Devgn, Deepika Padukone, Priyanka Chopra, Katrina Kaif and many more. Drawing upon the vast resources of India’s largest movie library, Zee Cinema is definitely the World's Biggest Theatre for Hindi movies!